Bú Digital: Strategy, innovation and performance.

We're the agency that connects business strategy, performance, innovation and agility to deliver supernatural ROI for your ideas.

Cases

3D map of São Paulo in the Caça às Estátuas game, with Mônica, Penadinho and other characters from the gang among the buildings
  • Logo
  • Identity
  • Gamification
  • Mechanics
  • 3D
  • Infrastructure
  • AI chat

Caça às Estátuas: The biggest urban, cultural and tourism game in São Paulo's history

Players traveled the equivalent of more than 10 laps around the planet to find the Turma da Mônica statues while discovering the city's history and landmarks.

Coca-Cola's Just Dance No Gás landing page on a computer and a phone
  • Branding
  • Technology
  • Entertainment

We made Coca-Cola dance. And the tech kept up with the beat

We created the identity and digital ecosystem for a Coca-Cola reality show with Just Dance on Globo, connecting entertainment, real-time updates and an infrastructure ready for thousands of daily visits.

Mr. Oswaldo and Lúcio the firefly, from Bradesco's #VolteABrilhar film
  • Creative
  • Augmented reality
  • Experience
  • Emotion
  • 3D

Bradesco: 260,000 people. One experience. Endless emotions

We moved the whole country by bringing Bradesco's fireflies into thousands of homes during the pandemic, with the world's largest simultaneous Augmented Reality experience.

Phone showing Heineken's augmented reality on screen, next to a bottle, in a bar
  • WebAR
  • Innovation
  • Augmented reality

Heineken & Champions League: Our first time on the pitch. We left with a medal

We created Latin America's first WebAR experience for Heineken and the Champions League. We beat specialized international competitors and won silver at the 2019 POPAI Awards alongside EA Comunicação, creator of the activation.

Amstel WhatsApp stickers, with cans and the Libertadores trophy
  • Activation
  • Experience
  • Technology
  • Engagement

Amstel & Libertadores: Every fan deserves to lift the trophy. We made it happen

We turned the passion for the Libertadores into a personalized experience: fans from all over Brazil became the stars of digital stickers holding the champions' trophy, ready to go viral on WhatsApp.

  • Branding
  • Social media
  • Healthcare
  • Performance
  • Visual identity
  • Concepts
  • Creative work

Samsung Healthcare: Technology cares for lives. We take that story further

We created the concept, visual identity and digital communication for Samsung Healthcare, connecting healthcare professionals with the medical innovations that help turn diagnoses into more precise decisions and technology into human care.

  • Augmented reality
  • Gamification
  • Conversion
  • Animation
  • 3D
  • Creative

C&A no BBB: The experience was so irresistible that the hidden coupons vanished in 3 minutes

We combined Augmented Reality, entertainment and surprise rewards in a C&A activation during BBB (Big Brother Brasil), turning audience attention into engagement and running out of coupons in under three minutes.

Chilli Beans sunglasses as a 3D mesh, from the augmented reality virtual try-on
  • Innovation
  • E-commerce
  • Conversion
  • Augmented reality
  • VTEX
  • 3D

Chilli Beans: The mirror was virtual.
The 48% growth
was real

We pioneered the integration of Augmented Reality with the VTEX platform, turning online eyewear try-ons into a 48% increase in Chilli Beans' e-commerce sales during the pandemic.

  • Augmented reality
  • Commerce
  • Entertainment

Chilli Beans & Big Brother: 75,000 people tried on the future. In under 30 seconds

We turned TV into a virtual fitting room during BBB 2022. A first-of-its-kind experience with the Alok + Chilli Beans collection that connected entertainment, technology and shopping straight from the couch.

CarnaMaps 3D city on a pink background, with two phones showing the street-party map and badges from the Não se perca campaign
  • Validation
  • Go-to-market
  • Digital platform
  • Business model
  • Brand
  • Product
  • Technology
  • Infrastructure

CarnaMaps: It started as a “fake” page. It became the official map of Brazil's biggest party

We validated a hypothesis in under two weeks, reaching 87% conversion among street-party organizers. From the first campaign to the big sponsors, we turned an idea into the official platform of one of the world's biggest parties in 2024.

Rapfit packaging and app, with ordering via WhatsApp

Rapfit

  • Business model
  • Innovation
  • Growth
  • Technology
  • Branding
  • Packaging

Rapfit: We put an idea in the freezer. And made R$1.5 million in 3 months

We reinvented the sale of healthy meals with smart freezers, app-based purchases and a scalable franchise model. In 2013, we turned an out-of-the-box idea into a fast-growing business.

  • Strategy
  • Technology
  • Operational efficiency

Toft Market: We helped a small startup beat the biggest companies and tripled revenue 2 years in a row

We built an autonomous market operation from scratch and applied OKRs and Fit for Purpose to turn efficiency into growth: 17x less theft, 11.6x less waste, a 5.6x smaller payroll and 4x faster restocking in 3 years.

A government office team working at their computers, in an office room
  • Business strategy
  • SaaS
  • Artificial intelligence
  • GovTech
  • Branding
  • Technology

Gabinete.AI: What if artificial intelligence could fast-forward the future of an entire city?

We created Gabinete.ai to boost the work of public officials, connecting artificial intelligence, data and management to turn citizens' demands into faster responses, better decisions and results for society.

Entre Nuvens site screens floating among clouds, with aerial images of cities and beaches and two drones
  • Platform
  • Technology
  • Infrastructure

Entre Nuvens: Aerial footage from all over the world, from those who shoot it to those who buy it

We built the Entre Nuvens platform: a profile for each aerial and drone footage creator, the kinds of work they do and the footage they have for sale.

Our purpose

Companies don't win alone. People make it happen.

They're the ones who transform businesses, cultures and markets.

We empower leaders and teams to turn the pressure of targets into success stories.

We challenge the status quo with creativity and purpose, always with our feet on the ground.

That's how we achieve supernatural results. No fear, no fright.

Our pillars

Business

Grow Right

This pillar guides all our initiatives

  • Market research
  • Digital transformation
  • Strategic planning
  • Business performance
  • Digital product creation
  • Consulting
  • OKRs
  • Fit for Purpose…

Innovation

Grow Beyond

  • App development
  • Custom system development
  • Performance consulting
  • Artificial Intelligence
  • Augmented Reality
  • Fake OOH
  • High-traffic websites
  • Special 3D websites
  • Infrastructure for complex systems…

Performance

Grow Fast

  • Branding
  • Marketing
  • Positioning & Golden Circle
  • Planning
  • Online and Offline Campaigns
  • Inbound Marketing
  • SEO & Content
  • Video Scripts & Production
  • UX/UI…

Creativity

Amplifies the results

Our mindset

Agile mindset

Focused on delivering value in short cycles to speed up continuous improvement.

  1. Learn
  2. Build
  3. Measure

Much more

Demos, experiments and videos that Bú puts out there.

Choose Bú

  • 80% of our client family came to us through referrals
  • 671K The world's largest simultaneous augmented reality campaign. 671,000 people in 3 minutes.
  • 48% more sales on the Chilli Beans website, with the augmented reality virtual fitting room
  • First web AR in Latin America, made for Heineken
  • First time people could try on products through their TV, with the virtual fitting room we created for Chilli Beans on BBB
  • Continuous improvement

    An agile mindset focused on delivering value in short cycles to speed up continuous improvement.

  • Innovation

    The first agency in Brazil to develop web augmented reality that needs no app.

  • Experience

    Know-how from millions of dollars in sales through B2B and B2C e-commerce platforms.

  • Effectiveness

    We're a team with a business vision built around our clients' ROI.

  • We're agile

    We believe in interactions between people more than in tools and processes.

Passionate about solving problems

The obviousnever changedthe world.

We turn the impossible into results.

Delighted clients

Talk to Bú

Tell us the challenge and we'll map out the way.

  • Business strategy
  • Augmented reality
  • Artificial intelligence
  • Gamification and 3D
  • Apps and platforms
  • Websites and landing pages
  • Branding
  • E-commerce
  • Social media
  • Other

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