Phone showing Heineken's augmented reality on screen, next to a bottle, in a bar

Heineken: Augmented reality, no app

JavaScript augmented reality for Heineken's Champions League activation, in bars across the country. Silver at the POPAI Brasil 2019 Awards.

I want one too!

Client: Heineken
Partner: Agência EA Comunicação
Deadline: 10 days
Award: Silver, POPAI Brasil 2019

We built a JavaScript augmented reality application to promote Heineken's Champions League activation at points of sale all over Brazil. The innovation came out of our partnership with Agência EA Comunicação.

When the brief came in, our team got really excited, because one thing caught our attention when they said “…it has never been done by anyone, and other AR suppliers have already turned the proposal down, saying it's impossible…”. That wasn't even the toughest news in the brief; the other surprise was the deadline: “10 days”. The supplier on the job had given up just a few days before the final deadline.

Phone showing the Champions League trophy in augmented reality, next to a Heineken

Friends at a bar trying Heineken's augmented reality on a phone

Bartender and customer at the counter with the Heineken activation

Our passion for challenges is why we were the first agency in Brazil, and one of the few in the world, to build an activation with this technology. It was possible only thanks to our quality-focused business model, which brings together an interdisciplinary team with experience at the best and biggest companies in each field they work in.

We competed against 3 other agencies, including another AR specialist based in Silicon Valley, which could only deliver an app version. We're very proud to have been the first agency in Brazil to deliver the finished campaign for an activation supporting one of the most important events in the world.

“Slash the CPM of your AR campaigns by beating the biggest barrier: the app download.”