CarnaMaps 3D city on a pink background, with two phones showing the street-party map and badges from the Não se perca campaign

CarnaMaps

CarnaMaps: Find your Carnival street party in real time with GPS

It started as a “fake” page. It became the official map of Brazil's biggest party.

I want one too!

Client: CarnaMaps
Today: FoliaMaps: the same platform, all over Brazil
Scope: Product and startup development, digital transformation
Product: Real-time GPS map of street parties, on the website, no app needed

We validated a hypothesis in under two weeks, reaching 87% conversion among street-party organizers. From the first campaign to the big sponsors, we turned an idea into the official platform of one of the world's biggest parties in 2024.

2 weeks to validate the hypothesis
83% lead conversion rate
+6M impressions
4.5 min average time of use
70% retention rate

The product

CarnaMaps site on a phone: the map with a street party's route and a card with the date, time and neighborhood

CarnaMaps site on a phone: a hostel open on the map, with its hours and neighborhood

The campaign

CarnaMaps 3D city, with the street-party pins, on a pink background

Older woman with pink hair and sunglasses, smiling and pointing at the CarnaMaps map on her phone

Older woman in round glasses and a pink feather coat taking a selfie, smiling

Five badges from CarnaMaps' Não se perca campaign, with messages like go overboard on joy, not on drinks

CarnaMaps Facebook cover: follow your favorite street party in real time, no app needed

Passionate about solving problems

The obviousnever changedthe world.

We turn the impossible into results.

Let's talk! All projects

Delighted clients

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WhatsApp (11) 96717-7003Buzinho, our AI assistant
comercial@buudigital.com.br
Rua Artur de Azevedo, 1334, Pinheiros, São Paulo/SP

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