Privacy policy

Bú Digital (also known as Bu Digital and Buu Digital) is the controller of the data processed on this site. Address: Rua Artur de Azevedo, 1334, Pinheiros, São Paulo/SP, CEP 05404-003. Contact: comercial@buudigital.com.br.

• Contact form: name, e-mail, mobile number (optional), subject (optional) and the message you write.
• WhatsApp: if you message us on WhatsApp, the conversation takes place in the app, handled by Buzinho, our AI-powered assistant. We receive your number, your profile name and whatever you write.
• Browsing, only with your consent: Google Analytics records the pages visited, the length of the visit, the type of device and browser, your approximate city and where you came from (a search, for example). Without your "Accept" on the cookie notice, Google Analytics is not even loaded.
• Videos: the site's videos come from YouTube, through its privacy-enhanced mode (youtube-nocookie.com). When a video plays (including the silent background ones), YouTube may store information in your browser, in accordance with Google's privacy policy.
• Preferences in your browser: the site stores your cookie choice and whether the opening animation has already been shown during this visit. This does not identify you.

• Replying to your message, understanding what you need and preparing proposals.
• Continuing the business conversation you started.
• With your consent, understanding how the site is used, in order to improve it.

We process contact data for preliminary procedures relating to a contract, at your request (LGPD, art. 7, V), and on the basis of our legitimate interest in following up on the conversation you started (art. 7, IX). Analytics cookies depend on your consent (art. 7, I), which you may withdraw at any time.

We do not sell data. We share it only with those who help operate the site and our customer service: Vercel (site hosting), the service that delivers the form messages (e-mail or customer service system), WhatsApp (Meta) and the customer service assistant tool, and Google (Analytics and YouTube). Some of these services process data outside Brazil.

Contact messages are kept for as long as necessary to handle your request and maintain the business relationship, and are deleted once they are no longer necessary, unless a legal obligation applies. Google Analytics browsing data follows the retention period configured in our account.

The site only uses Google Analytics cookies (_ga and _ga_ followed by a code), and only after your "Accept". They are used to count visits and understand how the site is used, and last up to 2 years. You can change your choice at any time under "Cookie preferences", in the footer; you can also delete the cookies through your own browser.

Under the LGPD (art. 18), you may request at any time, by writing to comercial@buudigital.com.br:

• confirmation that we process your data, and access to it;
• correction of incomplete, inaccurate or outdated data;
• anonymization, blocking or deletion of unnecessary data or data processed in breach of the law;
• portability of the data to another provider;
• deletion of the data processed with your consent, and revocation of that consent;
• information about who we share your data with and about the possibility of not giving consent.

The site only works over a secure connection (HTTPS). If you have any questions about privacy, or about this policy, write to us.

We may update this policy when the site or the law changes. The date at the top of the page shows the version in force.