Web augmented reality

Your audience just needs to open a URL and point their phone's camera to live the experience. As simple as that.

As everyone knows by now, the biggest barrier for campaigns that require an app is the moment users are forced to download it. Most of the time, data and storage space are the big villains. Can you imagine your app fighting Facebook, WhatsApp or YouTube for a spot on someone's phone? We already know who'd win that arm wrestle, right?

We've been talking for a while about new technologies like web apps and PWAs, which opened up new opportunities for companies and startups to bring the app experience to their audience's mobile browser, removing the “download” barrier, since 87% of smartphone users download at most one app a month. These technologies will keep gaining ground, since in many segments mobile traffic exceeds 85% of visits compared with traditional desktops.

87% of smartphone users download at most one app a month
85% of visits come from mobile in many segments
3.2B phones a month: the capacity of the WebAR infrastructure we use

Like web apps and PWAs, web augmented reality is the newest solution and will be a trend, since your audience just needs to open a URL and point their phone's camera to live the experience. As simple as that. The platform that does all the magic, though, is quite complex. It handles all the 3D processing that would normally fall to the phone's processor, which is blocked in the browser for security reasons. We use an infrastructure able to support, in a month, roughly 3.2 billion phones connected simultaneously to WebAR to guarantee the best experience worldwide.

Augmented reality cases

Bradesco

The world's biggest simultaneous augmented reality experience.
View project: Bradesco
Heineken

See the activation that promoted one of the world's most important events in bars across the country.
View project: Heineken
Chilli Beans

Virtual try-on integrated with the VTEX e-commerce store.
View project: Chilli Beans
Mixed realities

AR for retail, e-commerce, packaging, OOH, fashion, TV, education and social media.
View project: Mixed realities