Chilli Beans sunglasses as a 3D mesh, from the augmented reality virtual try-on

Chilli Beans: Try it on without leaving home

Virtual try-ons shine during the pandemic.

Client: Chilli Beans
Collection: Marvel
Platform: VTEX
Solution: Web augmented reality virtual mirror

With people staying away from shopping centers, companies had to look for innovations that bring their products into their prospects' and customers' homes. Web augmented reality is one of the technologies that, a year ago, was only used by a few companies that like to take risks and innovate. With the crisis, demand for the technology at Bú Digital grew more than 600%, and our team tripled in size during the pandemic.

The Chilli Beans case was a success and an innovation, as we integrated the VTEX e-commerce platform with augmented reality. In the first days, with little promotion, the campaign peaked at 15,000 views and drew lots of praise for letting customers try on the Marvel collection sunglasses without leaving home.

15K views at the peak of the first days, with little promotion
600% increase in demand for augmented reality at Bú during the crisis
3x the team's size, which tripled during the pandemic

Chilli Beans e-commerce store with the Marvel collection

Your company can also have a solution that brings customers closer to products and services, while keeping the social distancing still needed for much of the population. Our team brings together the know-how of people who have worked for the biggest e-commerce stores on the planet, with millions of dollars flowing through them every day, 24/7. We've learned that one of the most critical success factors is how quickly companies can learn and “ship” that learning to production.