Branding

If your brand were a person, what would it be like?

What would its personality be? Playful, serious, adventurous? How old would it be? How would it dress? What perfume would it wear? What tone of voice would it have? Would it have an accent? Would it care about noble causes?

Thinking of a brand as a person who relates to and communicates with human beings is a good way to create attributes and communication strategies so your audience identifies with it and pays attention to its messages. For your company to be loved, followed and shared, these attributes need to be present in every area of the business. From a simple “hello” on a telemarketing call and a joke on a product's barcode, to some unexpected dialogue in a mass media campaign.

Once you've defined the identity, all that's left is to align the company's goals with the marketing strategies that will speak to the target audience in pursuit of profit. In today's market, companies can't afford to skimp on communication, since on the same supermarket shelf or the same computer screen, everyone is fighting for a slice of market share.

“A product with a seductive brand and communication outsells a wonderful product that doesn't communicate its attributes clearly.”

Petspot

Product design, branding, visual identity, website and landing pages, campaigns, app and web app, UX & UI, promotional materials.
Smarkapp

Branding, visual identity, website and landing pages, campaigns, UX & UI, promotional materials, corporate video.
Snack Office

Branding, visual identity, landing page, campaigns, photos, videos.
V Invest

Branding, visual identity, website and landing page, campaigns.
Girafa Pet

Branding, visual identity, packaging, illustrations.
Rapfit

Product design, branding, visual identity, website and landing pages, campaigns, app, UX & UI, promotional materials.